portfolio

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Summary

A versatile Visual Designer & Digital Marketer, blending expertise in media production and information science. Proven in crafting visually captivating designs and curating engaging content to drive brand interaction and loyalty. Passionate about innovation and strategic thinking, poised to elevate brand presence and engage consumers for leading companies.

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Freelance Experience

Echo & Sage

• Designed graphic t-shirts, sweatshirts, and phone cases from concept to final product, utilizing Shopify and Etsy to market and post new items, resulting in a 80% increase in online sales.
• Monitored cultural trends in music, politics, and other relevant areas to create impactful, timely designs that resonated with the target audience.
• Collaborated with the e-commerce store owner to optimize the website, assist in sales strategies, and generate fresh ideas, contributing to a 50% growth in overall store traffic.

Mariah DeGusseme @theboulderinjector

• Strategized and developed Instagram content to enhance the account’s overall performance and branding resulting in an increased conversion rate of ~25%.
• Researched market trends, utilizing competitor engagement rates to pitch content ideas successfully.
• Designed and created engaging graphics to reenforce Mariah’s personal brand.

MB&Sphere

• Strategized, developed, and managed social media content and strategy, elevating conversion by 25% and leveraging competitor engagement for successful pitches.
• Spearheaded website redesign to enhance engagement, attract new clients, and improve usability, while evaluating designs based on market research and developing graphics for marketing campaigns and social media.

CharCharms

• Launched the Bundle Builder feature for e-commerce startup CharCharms, boosting customer retention by 20% in the first month.
• Strengthened collaboration with front-end developers, contributing to a 25% increase in customer satisfaction.
• Collaborated closely with the company’s founder to refine designs and enhance communication.

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Work Experience

Weber Facial Plastic Surgery

• Successfully balanced dual roles as a social media marketer and concierge, achieving a 300+ follower increase on Instagram within 70 days and curating engaging photo and video content with a posting frequency of 3-4 times weekly.
• Lead marketing campaigns and promotions, including email blasts to a 6,000+ subscriber base, resulting in heightened patient inquiries and appointment bookings.
• Managed concierge duties, including appointment scheduling, payment collection, consultation setup, credentialing, and inventory management, ensuring seamless patient experience.

Qwick

• Hosted virtual onboarding sessions to vet and onboard freelancers to the Qwick platform while ensuring quality standards and meeting supply needs across 24 markets and counting.
• Scheduled orientations to cater to the specific requirements of various markets, aiming to meet the demand for skilled professionals in a timely manner.
• Contributed to the successful onboarding of thousands of freelancers in the food and beverage industry and helped our trusted 6,000+ business partners fill their open shifts.

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Education

University of Colorado Boulder

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Skills

• Digital Marketing
• Graphic Design
• Engagement Strategy
• SEO
• Data Analytics
• Brand Strategy
• Visual Design
• Copywriting
• Problem-Solving
• Communication
• Python & CSS (Proficient)

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Certifications

• Intro to UI Design Certification
• UI Immersion Certification
• VUI Design Certification